BROCHURES

The Le Cordon Bleu Prospectus

Bringing the prestige of Le Cordon Bleu to life, I led the creation of two flagship brochures—The Culinary Arts Prospectus and The Management Prospectus—designed to inspire future chefs, restaurateurs, and hospitality leaders. These in-depth course guides did more than outline career pathways; they told the story of Le Cordon Bleu’s long-standing tradition of excellence. Featuring Australia’s major cities as premier study destinations, the brochures catered to both domestic and international students, requiring extensive stakeholder coordination across multiple internal departments. From layout and typography to commissioned photography and prepress, I meticulously designed each element, ensuring a visually stunning and informative experience. Printed on sustainable materials locally and across three other countries, the total production exceeded 25,000 copies, solidifying these brochures as the master documents for all advertising and marketing over the next two years. A true blend of tradition and innovation, these prospectuses became essential tools in attracting the next generation of culinary and business professionals to Le Cordon Bleu’s world-renowned programs.

School Engagement Brochure

What began as a simple A4 letter to school career counsellors evolved into a cutting-edge, six-page Augmented Reality brochure that speaks directly to students with curiosity—and ambition—for a future in hospitality. Designed to engage and inspire, the brochure highlights key calendar events including Chef Demos, Open Days, and Residential Programs, each paired with a QR code linking to immersive video content that captures the excitement and real-life stories of past participants. Printed annually in runs of 1,000, this innovative brochure is distributed to high schools with hospitality and cookery programs, transforming passive promotion into an interactive invitation to step into the culinary world.

Drive Revenue, Not Costs – Company Profile Brochure

One of Move Yourself’s most compelling selling points is its ability to generate revenue from unused car park spaces—at zero cost. The Company Profile brochure was developed specifically to showcase this unique value proposition to prospective partners at FMG expos. With a clear, persuasive layout and impactful visuals, it positions Move Yourself as the smart choice for future-focused businesses looking to unlock hidden revenue streams.

Brand Revitalised – Visual Identity Brochure

Move Yourself’s refreshed visual identity signals a bold step forward—shifting the spotlight from red to a vibrant yellow that energises the brand across all touchpoints. This brochure outlines the updated brand system, from typography and iconography to colour palette and visual language. Designed for sponsors, partners, and internal teams, it provides a compelling guide to the brand’s modern look and feel, making it an essential tool for strategic alignment and promotion.

Tailored for NZ – U-Tow Brochure

U-Tow was developed exclusively for the New Zealand market, and this brochure delivers a clear, enticing overview of its business potential. It highlights how retailers can effortlessly tap into a zero-cost revenue model, drive more foot traffic, and earn attractive commissions. It’s the perfect pitch tool for store owners seeking new ways to grow their business with no upfront investment.

Smarter Hiring Made Simple – e-Kiosk User Guide

The e-Kiosk User Guide is a practical, user-friendly companion designed to streamline the on-site trailer hire experience. Featuring intuitive instructions and embedded video tutorials—hosted by CEO Rob Cowie—it empowers users to complete their hires quickly and confidently. It’s more than a manual; it’s a gateway to frictionless self-service and higher customer satisfaction.

e-Kiosk User Manual – Your Complete Self-Hire System Guide

Designed for both frontline staff and management, the e-Kiosk User Manual is an essential, easy-to-follow guide for operating the self-service trailer hire system. From customer-facing steps to backend procedures, it covers everything—from digital ID verification to accepted payment types—ensuring a seamless, secure hire experience. Each manual is fully customised to suit the specific point-of-sale environment of major retail partners such as BP, Shell, and Ampol, making it a tailored support tool that empowers teams and elevates service delivery.

Legend Sportswear is more than just a name—it’s a powerhouse in high-performance apparel with a global footprint and the production muscle to deliver up to 30,000 garments per day. With certified health-compliant factories in Shanghai and the ability to customise apparel for any sport or specification, Legend delivers reliability at scale. Fronted by brand ambassador Sir Gordon Tietjens—renowned former coach of the New Zealand All Blacks Sevens—Legend Sportswear commands respect across the international rugby scene. This brochure was created as a premium marketing asset for expos and as persuasive collateral for sports clubs seeking elite-quality apparel with a trusted name in the game.

From its charming beginnings in Brooklyn Park, Savvy quickly earned a reputation for creative flair and expert craftsmanship. What started as a boutique studio soon became a destination, attracting a devoted clientele and outgrowing its original space within a year. Now located in a custom-built, luxury salon on the Grange beachfront, Savvy is not just a salon—it’s a hub for style, service, and learning, with a growing team and a space dedicated to training the next generation of talent. This elegant brochure, available at the counter, showcases the full range of services—from men’s cuts to complete bridal party packages—making it easy for customers to explore offerings and book with confidence.