AR

To modernise career outreach while maintaining a personal touch, we replaced costly printed materials with an innovative, lightweight brochure integrating Augmented Reality. The 2013 edition introduced AR via a dedicated app, but by 2018, we leveraged Facebook’s built-in AR capabilities—removing barriers to engagement. This sleek, six-page, two-fold brochure featured embedded QR codes linking to HD videos showcasing Open Days and student residential programmes across Australian campuses. With a premium print finish and seamless digital integration, it delivered a high-impact, cost-effective solution that reinforced the brand’s legacy through cutting-edge technology.